Three opportunities and challenges faced by the air purifier industry

The domestic society is developing rapidly, and the people's living standards are constantly improving. Everyone's pursuit of a high-quality life is also increasing. Especially in recent years, the concept of "big health" has made people have higher and higher requirements for a healthy life. The air purifier is an indispensable part of "healthy air" as one of the "big health", which promotes the air purifier to be favored by consumers. Based on the development level of air purifiers in recent years and the understanding of the current industry development environment, the editor will discuss the current opportunities and challenges of the air purifier industry from three points.

1. Driven by the policy environment

The Fifth Plenary Session of the 19th Central Committee of the Party, from the perspective of the overall development of the party and the country, put forward the long-term goal of "building a healthy China" by 2035. How can we build a healthy China better and faster? This requires enterprises to transform and upgrade, promote technological innovation, and vigorously develop green industries. However, the haze weather in some parts of our country seriously disturbs people's lives. Some human activities are also the "primordial culprits" that cause the haze weather, such as industrial exhaust emissions, automobile exhaust and dust. The haze environment has brought a significant impact on the daily life of residents, such as clean consumption, protective consumption, medical consumption and leisure consumption, etc., which have added a lot of burden to people. The air purifier industry is committed to improving the indoor air environment and can effectively improve local air quality and quality of life. It belongs to the energy-saving and environmental protection industry in the green industry, and therefore has a broad market prospect. In addition, the “mass entrepreneurship and innovation” proposed by the state to promote the continuous development of new industries, new business formats, and new models. Coupled with the continuous optimization of the business environment and the promotion of innovative entrepreneurs to release greater vitality, a series of reforms will bring new historical development opportunities for the emerging industry of air purifiers, and also promote the high-quality development of air purifier companies.

2. Improved consumption environment

According to data released by relevant statistical departments, my country's total per capita income in 2019 exceeded the US$10,000 mark for the first time, which was higher than the average of US$9,074 in upper-middle-income countries. The total per capita income has increased from tens of US dollars at the beginning of New China to more than 10,000 US dollars today. It has achieved a leap from a low-income country to a low- and middle-income country, and then to a middle- and high-income country. Xiaokang has a higher gold content. The overall living standards of the society have improved substantially, and the urban-rural gap has been narrowing day by day. With the continuous increase in income, the pace of people's life is getting faster and faster. The fast-paced life makes people living in cities unwilling to deal with household chores. While they have strong consumption power, they also show a strong demand for household chores, such as dishwashers, sweepers, and air purifiers.器等。 Therefore, the air purifier industry must adapt to and grasp this change, continuously optimize product functions and styling design, and meet consumers' requirements for fast-paced lifestyles.

3. Changes in consumption concepts

With the increase of people's income level, consumers have gradually formed a healthy consumption concept, and have reached a certain degree of recognition for the use value of this emerging product of air purifier. People's consumption concepts are also constantly changing. From the very beginning, the pursuit of the ultimate cost-effectiveness, began to pay attention to the consumer trend of high-quality and low-cost, even high-quality and high-priced items. Moreover, under the new background of the era of green development, people's requirements for product forms have not only stayed at the stage of beautiful appearance, but hope that the appearance design will more cater to consumers' psychological preference for healthy, rich and fashionable life. This puts forward requirements for air purifier companies to actively grasp the development trend of the times and consumer psychological changes, and timely product innovation is required to be invincible in the air purifier market competition.