Is relying on the sky for food the fate of air purifiers?

The epidemic has lasted for nearly two years from last year to the present. Due to the impact of the epidemic, healthy air has become a "scarce product." If you rely on masks outside, you must rely on air purifiers at home. Even now that the epidemic is well under control, some confirmed cases will occasionally pop up across the country. For the sake of safety, ordinary people have to stay at home, which also makes air purifiers a hot product. In addition to this epidemic, air purifiers have experienced explosive growth due to frequent occurrences of smog before, but later they encountered cold as the air quality improved. Nowadays, because of the raging new crown, the market is heating up again, but can it support the blowout development of the air purifier market this time? The following editor will sort out for everyone.

1. Smog and epidemic help development

According to relevant data, the fastest outbreak of air purifiers was in 2013, when the retail volume and sales of air purifiers increased by 131% and 163%. However, as the air quality improved, the sales of air purifiers began to show a downward trend. In order to break the deadlock in the development of the air purifier industry, relevant companies have launched a "self-help model", such as by adding new functions such as formaldehyde removal, to focus on indoor air quality, trying to get rid of the dilemma of hot sales because of smog. The outbreak of the new crown epidemic in 2020, because the new crown can be spread through the air, people's attention to air quality has once again increased. In order to fight the epidemic, major air purifier manufacturers have donated batches of air purifier products to hospitals such as Huoshenshan, Leishenshan, Fangcang, etc., and air purifier manufacturers have also increased the promotion of anti-virus functions, and they have succeeded The topic of anti-virus air purifiers has been pushed to the hot search, and the air purifier market that has been silent for a long time also heats up.

2. It is better to rely on yourself to "see the sky and eat"

Because of the epidemic, air purifiers have "fired" again. Whether they can continue to "fire" requires the practitioners of air purifiers to think and evaluate. From the perspective of supply and demand, so far, air purifiers have not been able to get rid of the dilemma of "seeing the sky and eating". For most consumers at present, the two main purposes of buying and choosing air purifiers are smog and anti-virus. As the epidemic becomes controllable in the future, whether people will continue to buy enthusiasm is the key to the sustainable development of the air purifier market, and it is also the biggest challenge faced by air purifier manufacturers.

Although due to external factors such as smog and epidemic, the air purifier has been quickly popularized in the basic market, but because of poor user experience, such as frequent filter replacement and poor purification effects, consumers have doubts about its use value If there is no stimulation from external factors, people's enthusiasm for air purifier consumption may cool down. In fact, from the perspective of industry development, the air purifier market has always been mixed. For example, many air purifiers currently on the market have failed to achieve the effect of publicity, and some key parameter information still has the problem of false standard. Just like filtering viruses, only HEPA (high efficiency filter) air purifiers of H12 and above can do it, and ordinary air purifiers do not meet the requirements for removing viruses.