The current situation of the domestic air purifier market and the prediction of its future development prospects!

Due to air pollution problems and the impact of the epidemic in recent years, air purifiers have gradually become a new type of household appliances. They are now widely used in homes, hospitals, hotels, industries and other scenarios. Its application range is also wide. Commercial. In recent years, the market development potential of air purifiers is not small, and I will tell you about the current situation of air purifiers and future development trends.

First. The status quo of the domestic air purifier market

Air purifier is a kind of equipment that purifies the air, also known as air cleaner, air freshener, etc. It refers to the decoration pollution that can absorb, decompose or transform various air pollutants such as dust, pollen, peculiar smell, formaldehyde, etc. Bacteria, allergens, etc., can effectively improve air cleanliness. At present, the placement styles of air purifiers on the market can be divided into desktop type, table wall type, hanging type, ceiling type and floor type. In the past two years, my country’s air purifier market has fluctuated slightly. According to relevant industry data, the development of the entire air purifier market has slowed down after 2017. Part of the reason is that the improvement in air quality has led to a decline in demand. In addition, air purifiers The demand for air purifiers has not been fully tapped. Compared with traditional air conditioners, refrigerators and other electrical appliances, air purifiers have not yet become a necessity in daily life. In 2020, the air purifier market will be about 6.3 billion. Affected by the epidemic, the online consumer market will account for more than 75% of the market, reaching 76.8%. Online sales of low-end and high-end air purifiers increased. Sales of products above 3,000 yuan increased by 1.4%, sales of products below 1,000 yuan increased by 4.6%; sales of products 1,000-3,000 yuan decreased by 6.1%.

Second. Development prospects and trends of air purifiers

1. Popularize health concepts

In recent years, the national level has been advocating environmental protection, and the people are also pursuing the concept of health preservation and great health. Because the concept of the epidemic’s impact on air health has been deeply rooted in the hearts of the people, it has greatly improved consumers’ awareness of airborne viruses. As time goes by, air purifiers are expected to become daily necessities like other home appliances. As people's income levels increase, the demand for mid-to-high-end air purifiers will also increase. In addition, air purifier manufacturers are constantly improving the diversification of product design and usage scenarios according to consumers' needs. For example, desktop and portable air purifiers are now being accepted by more people. It is also worth noting that the penetration rate of air purifiers in my country is much lower than that of developed countries such as Europe, America, Japan and South Korea, so there is still a lot of room for development in the domestic air purifier market.

2. Diversified functions and usage scenarios of air purifiers

It is foreseeable that air purifiers will continue to be enriched and enhanced in terms of product function usage scenarios. For example, air purification in different price segments online and offline will show different growth patterns. It is expected that online low-end products and high-end products will grow faster; offline mid-end and mid-to-high-end products are the main growth price segments. Because of the changes in people's needs, the function of air purifiers will also tilt toward functions such as sterilization and disinfection. In addition, multi-functional integration will also become the main research and development direction of air purifier manufacturers, especially common functions such as integrated purification, humidification, and formaldehyde removal. Integrated products will become a trend. Finally, from the perspective of product portability, new desktop and portable products will bring a better user experience to consumers who like compact products.